Celebrity endorsement as form of brand alliance : Case: Jamie Oliver and Sainsbury's supermarkets Ltd
Halonen, Elina (2008)
Celebrity endorsement as form of brand alliance : Case: Jamie Oliver and Sainsbury's supermarkets Ltd
Halonen, Elina
(2008)
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2015091811909
https://urn.fi/URN:NBN:fi-fe2015091811909
Kuvaus
Siirretty Doriasta