Supporting the growth of a design thinking culture : Action research at Telia Finland
Salminen, Lotta (2020-04-22)
Supporting the growth of a design thinking culture : Action research at Telia Finland
(22.04.2020)
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
avoin
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2020051127199
https://urn.fi/URN:NBN:fi-fe2020051127199
Tiivistelmä
As the competition and need for innovativeness in different markets is getting more and more intense, many companies have taken on the challenge to build strong design thinking cultures across the organizations in order to boost creativity and innovation. In this thesis, a design maturity model was used to study the current design maturity level of a large Finnish telecommunications operator, Telia Finland, which has grown its design thinking culture since 2014. Three concrete actions were used to support the design thinking culture to reach the next maturity level.
The study was conducted as a mixed method action research, with a strong focus on the practical side of the issue, and an active participation of the researcher and the target organization. First, three different maturity models were compared, and the Maturity Solar System by InVision (2019) was chosen as the theoretical framework. Second, an organization wide survey was conducted, and the current design maturity level was determined based on the results. Third, interviews were conducted to deepen the understanding of the current culture and to better understand the obstacles employees were facing at the time. These methods were able to provide ideas about what the organization could do in order to move towards the next maturity level. Finally, three concrete initiatives were launched in hopes to move the organization towards the next level. The three initiatives included a Human Centred Design workshop, an internal webpage, and a weekly Design Clinic meetup. The initiatives got a positive welcome by the employees, although the face-to-face initiatives proved to be more effective based on the gathered feedback.
The study was conducted as a mixed method action research, with a strong focus on the practical side of the issue, and an active participation of the researcher and the target organization. First, three different maturity models were compared, and the Maturity Solar System by InVision (2019) was chosen as the theoretical framework. Second, an organization wide survey was conducted, and the current design maturity level was determined based on the results. Third, interviews were conducted to deepen the understanding of the current culture and to better understand the obstacles employees were facing at the time. These methods were able to provide ideas about what the organization could do in order to move towards the next maturity level. Finally, three concrete initiatives were launched in hopes to move the organization towards the next level. The three initiatives included a Human Centred Design workshop, an internal webpage, and a weekly Design Clinic meetup. The initiatives got a positive welcome by the employees, although the face-to-face initiatives proved to be more effective based on the gathered feedback.