Utilising web analytics in the agile development of e-commerce sites : a software developer’s perspective
Juusti, Joona (2021-05-14)
Utilising web analytics in the agile development of e-commerce sites : a software developer’s perspective
(14.05.2021)
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
avoin
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2021052131112
https://urn.fi/URN:NBN:fi-fe2021052131112
Tiivistelmä
E-commerces have gained popularity exponentially since the dawn of the world wide web. To stay competitive, increase revenue and make their e-commerce site as good as possible, organisations have begun to utilise web analytics to make the development of the site data driven.
Agile software development has often been the desired way of building software in the last decades. Organisations are in increasing numbers trying to move to a more agile way of working in order to build better software.
In this thesis we examine how the web analytics of an e-commerce site can be utilised as well as possible in agile software development teams. We examine this web analytics process especially from the point of view of software developers in these teams. The research around this topic was conducted as qualitative research by interviewing four different software developers each having experience in developing e-commerces. Drawing from their experiences and opinions, we formulate some observations and guidelines for how organisations can potentially improve their efficiency in utilising web analytics as a part of their development process.
Agile software development has often been the desired way of building software in the last decades. Organisations are in increasing numbers trying to move to a more agile way of working in order to build better software.
In this thesis we examine how the web analytics of an e-commerce site can be utilised as well as possible in agile software development teams. We examine this web analytics process especially from the point of view of software developers in these teams. The research around this topic was conducted as qualitative research by interviewing four different software developers each having experience in developing e-commerces. Drawing from their experiences and opinions, we formulate some observations and guidelines for how organisations can potentially improve their efficiency in utilising web analytics as a part of their development process.