Verbalizing sensory experiences: A netnography on snacks in consumers' everyday lives

Abstract

<p>In this paper, we examine how consumers verbally describe the sensory perceptions of snacks in their<br />everyday consumption. This netnographic study was carried out in Finland, in an on-line consumer<br />community. We asked participants to focus on different sensory properties while they were dealing<br />with snacks. The work-in-progress paper highlights two kinds of preliminary findings: we introduce<br />the most commonly mentioned as snacks (sandwiches, dairy products and fruits) and their related<br />sensory descriptions as well as discuss consumers’ ability to verbally describe the sensations they<br />perceive via five senses. We conclude that in order to get a multisided description of consumers’<br />sensory experiences, a combination of a variety of methodologies provides most insightful<br />possibilities.<br /></p>