Exploring the value creation in a long-term support services for solo entrepreneurs and micro firms (Esitys Nordic Academy of Management conferencessa, Vaasa, Finland 22.-24.8. 2019)

Abstract

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</p><p>Business service for solo entrepreneurs and micro firm leaders are often standardized and thus run a risk of producing less value than expected. This study explored three different long-term support service concepts and analyzed how value is co-created in them together with business coaches and entrepreneurs, what kind of value-in-use emerges for the entrepreneurs and for his or her business and to what extent perceptions of perceived value are aligned between coach and entrepreneur. The results revealed the essence of constant customization of the process and concentration, on not only business development, but also on supporting entrepreneurs as a person in a dialogical process.</p>

<p><b>Keywords:</b> Value creation, Entrepreneurship, Business coaching</p>