Exploring the intertwined processes of strategy and knowledge management in micro firms: a case study from professional service context (Esitys Nordic Academy of Management Conferencessa, Vaasa, Finland 22.-24.8. 2019)

Abstract

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</p><p>In our qualitative study, we explore the strategy development and knowledge management in micro firms. The data for our study is collected through observing workshops and interviewing owner-managers of 21 micro firms offering various professional services. Through our empirical study we have identified components that affect both the strategy development and knowledge management of owner-managers in micro firms. They are: reflecting the role of collaboration networks, reflecting about one´s role in the market, reflecting about the customers, reflecting entrepreneurial identity, and reflecting self-management. These components can be comprised to two 1) Environment and stakeholders reflected in strategic reasoning and knowledge management in micro firm, and 2) The entrepreneurial identity and managing oneself reflected in strategic reasoning and knowledge management in micro firm.</p>