Smarter experiences for costal forest destinations with big data?

Abstract

<p>Various types of data can be used to enhance customer experiences. Social big data and rich customer<br>data are often discussed in this context and applied in innovation processes yet other types of (open)<br>data, such as public databases offering monitoring data on ecosystem services, are left with less<br>attention in experiences building. The potential for information-intensive smart services in tourism and<br>data-enriched experience design is constantly increasing yet, the potential of open environmental data<br>and public APIs in creating immersive contextual experience contents is often ignored. The paper draws<br>on conceptualisations of forest related big data innovation and smart technology usage in enhancing<br>the experience-scape of nature destinations. By reviewing appropriate literature, the paper aims to<br>identify the key dimensions of smart coastal forest experiences and how big data could assist in<br>enriching such experiences. The conceptualisations may be complemented with expert interviews and<br>illustrative smart case descriptions if considered necessary. <br></p>